A few words from Ning, founder of Typology
I created my company with one idea in mind: to change the industry for the better. Better for consumers, better for the planet. How do we reconcile the consumer's desire for good shopping deals with our mission to make a positive impact on the planet and consumption? By giving meaning to the act of buying. That's why at Typology, all year long, we don't apply discounts on our products.
It’s from this reflection that #BlackForGood was born, a movement which gathers French and international brands, with the objective to bring an ethical dimension to the act of purchase.
During its first two editions, BLACK FOR GOOD gathered more than 120 brands, willing to make Black Friday a moment of thoughtful and responsible consumption, rather than a moment of unbridled consumption.
This year, we want to renew the operation; this time by federating the movement around the cosmetics industry.
Although it evolves daily with innovations to reduce its environmental impact, it is an industry where waste is still too common.
Together, we can make a difference and change Black Friday - let's reinvent it to educate our communities about cosmetic waste, and how to consume more sensibly.
Join us to increase our reach tenfold, to be able to make substantial donations to charities and to raise public awareness.
To join the movement, visit this link
WHO IS PART OF BLACK FOR GOOD?
We are a young brand. Alone, our impact would be limited.
It is by bringing together a maximum number of actors that we can have the desired impact.
The Black for Good movement is supported by consumer companies from the beauty industry and of all sizes.
All these companies share the observation that consumers expect more ethical commitment and are waiting for a change.
We believe that it is up to companies to drive this change.
HOW TO JOIN THE MOVEMENT?
By filling out this form to indicate your interest.
Each brand is free to decide how it will support an association. Some companies donate a % of their sales on Black Friday, others a lump sum.
Each brand can support the charity of its choice. Typology will be giving away products to student who have suffered from the health crisis.
The campaign is a general call to use Black Friday for a sensible, citizen and good consumption operation.