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Fine lines & wrinkles

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As we age, many factors start acting on your skin tissues, giving your complexion a less smooth, more fragile appearance. Cell renewal is slowed down, which causes an uneven skin tone and lack of radiance. The sebaceous glands are also less and less active, resulting in increased skin dryness and a decrease in the skin's protective barrier functions. The skin becomes more vulnerable and sensitive.

Collagen, present in the skin to provide elasticity, decreases from the age of 20 and onwards. The lack of collagen causes the skin to become thinner over the years and less elastic.

Hyaluronic acid, naturally present in the skin, diminishes by more than 50% by the time we reach the age of 50. Because of this, the skin is left feeling both less plump and moisturised.

That's why, as we age, our skin is less naturally elastic and plump, creating folds on the surface of the skin that cause wrinkles and fine lines.

Wrinkles are a natural byproduct of biological ageing. However, certain external factors can cause them to appear earlier.

Prolonged and repeated exposure to the sun acts on the ageing of skin cells. Tobacco consumption and pollution also have harmful effects on the skin, with fine lines as one of the first consequences. Constant stress and lack of sleep can also contribute to skin ageing. As we get older, our skin needs more moisture. If it's not moisturised, skin cells dry out and sag more quickly.

There are steps that can be taken to prevent these risks of skin ageing. This means eating a balanced diet, not smoking, and drinking water regularly to keep yourself hydrated. Regular physical activity is also recommended to promote blood circulation. What's more, sleep is very important for cell recovery.

We recommend that you moisturise daily with skincare products adapted to your skin type. You can also use targeted care for the specific areas you want to treat, like the eye contour or lip area.

There are also cosmetic active ingredients that can reduce the appearance of fine lines and wrinkles.

Hyaluronic acid, thanks to its hydrating action, plumps the skin with water, helping it regain suppleness.

The antioxidant actions of vitamin C can be useful in the treatment of skin ageing. It contributes to the elimination of free radicals and to boost the activity of skin cells.

Glycolic acid (AHA) eliminates dead skin cells and stimulates cell renewal.

Unlike other brands, we won't ever promise you'll shed 5 years off your skin, but we do have effective products and formulas to make your skin as supple, hydrated, and plump as possible!