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Adapting to sulfate-free shampoos


If you decided to switch to a sulfate-free shampoo, your hair will need an adjustment period, so don't give up too quickly!


A shampoo: how does it work?

Our shampoo base is made of 3 essential ingredients:
‣ surfactants: these are the cleansing and foaming agents in the formula
‣ a preservative: to avoid microbial contamination of the product
‣ water

Sulphates: what are they?

Sulfated surfactants, commonly known as "sulfates" are used in the composition of many shampoos.

You will find them on the INCI list of your products under the names Ammonium Lauryl Sulfate, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, etc.

These synthetic cleansing ingredients are placed at the interface between oil and water. Their role is to create a lather and wash your hair by emulsifying the oils from your hair and the formula (including sebum and lipophilic debris) with the shower water.
However, certain sulfates have such powerful degreasing actions that they're considered too aggressive, stripping, and irritating for our scalps. These types of surfactant aren't biodegradable either, making them harmful chemicals to our environment.

What happens when I switch to a sulfate-free shampoo?

Before using a sulfate-free shampoo:

Since your scalp is used to being attacked by sulfated surfactants (aka sulfates), it overproduces sebum to protect itself. After each time you shampoo your hair, the sulfate cleansers degrease your scalp by removing these natural oils.

The beginning of using TEN shampoo - the transition phase:

Our scalp, which is likely unbalanced, will continue to produce excess sebum for a while. However, the gentle surfactants in the TEN shampoo won't over-strip your hair of them.
During this phase, your hair will tend to feel greasy more quickly.
Hang in there!

After 2 to 4 weeks of using TEN Shampoo :

Now that your scalp is no longer attacked by an aggressive shampoo, it's able to regulate its sebum production gradually. Now healthier and more balanced, a gentle shampoo will be enough to cleanse your strands.
Your hair should feel and look healthier.

How do I use a sulfate-free shampoo?

❶ As with any shampoo, apply it only to your scalp and not to the ends, as this can unnecessarily dry out your hair.
❷ Massage your scalp with the tips of your fingers. Sulfate-free shampoos foam less than conventional shampoos on the market, but they are not less effective.
❸ Rinse thoroughly
❹ Apply a dab of [TEN conditioner](products/ 10-ingredient-silicone-free-conditioner), paying particular attention to the tips.
❺ From the head down, rinse one last time with cold water to close your hair cuticles.

Discover our 10-ingredient shampoo with a minimalist formula that's fragrance-free, sulphate-free, and silicone-free.

Suitable for sensitive skin.
Dermatologically tested.
96% naturally-derived.