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The 16 stages of perfume creation

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1. The search for new fragrant raw materials:

Nature (plants and animals), as well as synthetic techniques, provide perfumers with a wide range of raw materials to work with.

Today, there are more than 3000 options, allowing infinite perfume combinations. Some are in liquid form, while other scents are in wax or crystal form.

Historically, the ingredients that come from plants have been widely used in perfumery: flowers, fruits, roots, leaves, resin, wood, bark, moss, etc.
Sourcers travel the world in order to find new plants with surprising olfactory (scent-based sensation) qualities.
In laboratories, chemists develop synthetic ingredients. This not only opens the doors to even more scent options, but it also allows us to reproduce natural smells that are typically sourced from animals, like musk for example.

2. The desire and the birth of a project:

The idea of ​​a perfume matures. The idea is then entrusted to a perfumer to create.
We help direct the perfumer by revealing our concept of the perfume; this includes its universe and its history, but also involves factors like its price and its country of marketing.

3. The creation of the perfumer:

Often called a Nose (or 'nez' in French), the master perfumer's mission is to transcribe an olfactory idea. He then harmoniously combines carefully selected raw materials to lead to the creation of the perfume concentrate. The master perfumer will try to evoke a childhood memory, a symbolic place, a season, etc...
To do so, he'll explore different scents until he finds a captivating fragrance.
Many attempts are necessary. With each exchange, the formula is reworked, refined and validated.

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Our Typology concentrates were produced in the Provence region of France by our expert perfumer.

Next comes the large-scale manufacturing stage.

4. Harvesting of raw materials:

Even today, the most precious botanical raw materials are still harvested by hand.

5. Extracting the raw materials:

All synthetic ingredients are excluded from our formulas, including certain notes derived from animal and marine sources, and even the rare floral notes that are only obtained through using synthetic chemicals.

When it comes to our botanical ingredients, there are several extraction methods such as:

● Steam distillation (where the various constituents of a plant are separated by evaporation). This is how our essential oils are obtained.
● Solvent extraction (where we choose a solvent that has a particular affinity with the material we want to extract). This is how we obtain an absolute.
● Expression (practised only with citrus fruits, where their peels are pressed).
Typology has chosen to use 100% natural essential oils like cedar, vetiver, cypress, juniper, jasmine, and neroli.

6. Quality control:

The goal is to identify the raw materials. We then verify their composition with the help of chromatography to extract their olfactory conformity and compare it to a control batch.

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7. The weighing :

The exact weight of each ingredient that makes up the concentrated perfume is poured into a tank. The large volume must have exactly the same olfactory qualities as the sample that's made by the master perfumer.

8. The mixture :

The whole blend is homogenized, giving life to the perfume concentrate.

9. The maturation period :

The concentrate is left for a certain amount of time, ranging anywhere from a few days to a few weeks depending on the perfume. The goal is to achieve a perfect harmony of the fragrance with time. By letting it sit, the intramolecular interactions of the scents are able to be better distributed in the perfume.

10. Adding the alcohol:

The concentrate is diluted in alcohol. The percentage of the concentrate tends to vary from 5 to 30% depending on the formula. This is the stage that truly gives birth to the perfume and determines its country of manufacturing.

Typology has chosen a 100% natural beet-derived alcohol. The alcoholization of the perfumes is carried out in France as well as the whole process of creating the perfume, including the manufacturing and packaging of the perfume.

11. Blending in natural additives:

During this stage, natural dyes or sun filters can be added to control the colour of a perfume.

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Typology perfumes are free of all harmful additives.

12. Adding the demineralised water:

The reason we add demineralised water is to adjust the alcohol levels and to increase the lasting wear of the perfume.

13. Maceration:

The fragrance is left to macerate in the tank. Like a fine wine, this process works to give the perfume strength and depth.

14. Icing:

Below 5 ° C, the impurities in the formula freeze and precipitate (by settling at the bottom of the tank).

15. Filtering:

This step eliminates the frozen deposits in the previous step and makes the scent more translucent.

16. Bottling, sealing, and labelling:

The perfume is packaged in a glass bottle. Often the bottle's packaging design is a reflection the perfume's world.